If you’re running a start-up company, small business or a company that’s simply strapped for cash, then it’s likely that attracting new customers is pretty high on your agenda. But with limited funds, this can be a challenge. In this post, we give our top low cost ways to promote your business, so even the smallest marketing budget can stretch that bit further.
These days, social media is an essential marketing tool. The good thing about this is that it doesn’t cost the earth; you can either set up and run your social media channels yourself or pay someone to spend a few hours a week posting content for you. The key thing to remember is to post content that is varied and, more importantly, relevant to your target audience. The main channels are Facebook and Twitter, but you can always use others such as LinkedIn, Pinterest and Google+ etc. YouTube is also a good one, particularly if you have a product that you could demonstrate to potential customers, as uploading videos is free.
Put Your Branding on Everything
Marketing is all about getting your brand in front of your target audience. There are lots of low cost ways that you can make your brand visible to a large number of people. If you have a vehicle, whether for work or personal use, you could have it sign-written so your brand travels with you wherever you go. As a one-off cost, this is a great way of marketing your business. Also, make sure that you have business cards made up and leave some in public places such as cafes. All company documentation should have your logo and contact details on; think letter heads, email signatures etc. Another great way to get your brand out there is to invest in company merchandise. There are loads of great products that you can have personalised with your branding and contact details, and these are surprisingly inexpensive. You can either leave things like pens lying around for people to pick up, or you could think about giving away freebies at public events.
Attend Networking Events
Networking events are a great platform for promoting your business. You can meet others in the local business community, build connections and exchange business cards. Find out about networking events in your local area and choose the most relevant ones to attend. There are loads out there and many are targeted at specific groups such as women in business, small business owners, businesses in specific sectors etc. Word of mouth should never be underestimated as a marketing tool, and getting out there talking to people and building connections is a sure way to generate new business through recommendations.
Do you have any other low cost promotional techniques? Let us know in the comments.