Low Cost Ways to Promote Your Business


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If you’re running a start-up company, small business or a company that’s simply strapped for cash, then it’s likely that attracting new customers is pretty high on your agenda. But with limited funds, this can be a challenge. In this post, we give our top low cost ways to promote your business, so even the smallest marketing budget can stretch that bit further.

Social Media

These days, social media is an essential marketing tool. The good thing about this is that it doesn’t cost the earth; you can either set up and run your social media channels yourself or pay someone to spend a few hours a week posting content for you. The key thing to remember is to post content that is varied and, more importantly, relevant to your target audience. The main channels are Facebook and Twitter, but you can always use others such as LinkedIn, Pinterest and Google+ etc. YouTube is also a good one, particularly if you have a product that you could demonstrate to potential customers, as uploading videos is free.

Put Your Branding on Everything

Marketing is all about getting your brand in front of your target audience. There are lots of low cost ways that you can make your brand visible to a large number of people. If you have a vehicle, whether for work or personal use, you could have it sign-written so your brand travels with you wherever you go. As a one-off cost, this is a great way of marketing your business. Also, make sure that you have business cards made up and leave some in public places such as cafes. All company documentation should have your logo and contact details on; think letter heads, email signatures etc. Another great way to get your brand out there is to invest in company merchandise. There are loads of great products that you can have personalised with your branding and contact details, and these are surprisingly inexpensive. You can either leave things like pens lying around for people to pick up, or you could think about giving away freebies at public events.

Attend Networking Events

Networking events are a great platform for promoting your business. You can meet others in the local business community, build connections and exchange business cards. Find out about networking events in your local area and choose the most relevant ones to attend. There are loads out there and many are targeted at specific groups such as women in business, small business owners, businesses in specific sectors etc. Word of mouth should never be underestimated as a marketing tool, and getting out there talking to people and building connections is a sure way to generate new business through recommendations.


Do you have any other low cost promotional techniques? Let us know in the comments.


Why is Branding Important?

Your branding will provide the foundation of your marketing communications. It may include a number of elements such as your company name, slogan and the signs, symbols and designs incorporated in your logo. In combination, these elements make up your branding, which identifies your organisation and the products and services you offer. Or, at least, it should. Effective branding successfully differentiates an organisation from its competitors and motivates potential clients to select that organisation over others.

If your branding is to be successful, it should be based upon a good understanding of the needs and desires of your existing and prospective customers. It should clearly deliver the message you want to convey, confirm your credibility, create an emotional connection between your target market and the products and services you offer, motivate your target market to buy your products and services and, finally, it should create user loyalty.

This is why branding is so important, because it can be the key to the success of your business. Effective branding has the ability to get prospects to view you as the best provider of solutions to their needs. In an increasingly competitive climate, strong branding is an invaluable asset. It’s one of the major factors that drives consumers to choose one company over another. Good branding will convey a clear message, helping consumers to understand the purpose of your organisation. Branding is, therefore, important because it helps to make consumers’ purchasing decisions much easier; it offers them a clear idea of what it is they might be buying.

Consistently effective branding, over time, has the ability to create both loyal customers and loyal employees; it provides them with something to believe in. Having loyal customers and employees will reflect on your profits and prove vital to the success of your business.

Branding is integral to the marketing strategy of a company. Your branding strategies should be consistently integrated at every point of public contact. Effective branding will embody your business objectives. This makes it a useful focal point for developing a marketing plan that fully encompasses those objectives and fulfils your overall strategy.

Whilst branding is strategic, your marketing plan should be viewed as tactical; choose the best method by which you can get your brand in front consumers. These methods will vary depending on the nature of your business and your target market. However, merchandise marketing is a great and, inexpensive, method that suits most, if not all, businesses and organisations. It helps to put your brand in front of a large number of potential customers. Take a humble pen, for instance; when I look in my pen pot I can see a huge selection of pens sporting the branding of various companies. I don’t even know where they all came from – they may have been left or I may have picked them up somewhere – either way, they keep the branding of those companies in my sight and in my office. Whenever I see an interesting one with a message that relates to me and the products and services I might buy, it sparks my interest and I Google the company to find out more.